A journey of a thousand miles begins with a single step. -Lao Tzu
An open letter from Stefan Weitz, Jetson’s Co-founder.
As someone who has had to battle a compromised immune system for the last 14 years, I sometimes feel burdened and hopeless about the foe that we are now facing in COVID-19. It is relentless, destructive and indiscriminate. Oftentimes, a faceless, invisible monster is scarier than the threats we can see with our own eyes. That said, our team at Jetson knows that if we work together, we can beat it. We’ve been asking, “how can we accelerate the smackdown?”
As a small health-focused company, it seems a little naive to think that we could be helpful on a large scale during this pandemic. But that thinking is not the right way to get out of this mess. Just like Lao Tzu said—our collective journey over this seeming insurmountable mountain must begin with a single step. So here is ours:
This week, our team collaborated with our board and investors to find a way to give away our immunity-supporting probiotic to workers at the front lines across the country. If you’re doing your part to keep our country running during the COVID-19 crisis, email email@example.com explaining your line of work, and we will get Immunity shipped to you, free of charge. Whether you’re a healthcare professional, a police officer, a barista or anything that has been deemed “essential” during this time, we want to support you. Alternatively, if you’d like to nominate someone who can benefit, send us their name, email address, and what they do. We’ll take it from there.
Supplies are limited, since giving away our product indefinitely would make this campaign (and our company) very short-lived. But we feel like we have to set the example of how EVERYONE has a part to play in overcoming this pandemic, so we’re starting here.
Here’s how you can help.
Starting today, first-time buyers of any Jetson product will receive a code good for a free bottle of Immunity to send to a front-line worker who is keeping America moving. They could be the stock clerk at your local grocery store, your surgeon sister working double duty in the hospitals (like mine – hey Andrea!), your mail carrier, a warehouse worker you know, or the person at the local coffee shop who is just thankful to see a customer on a Wednesday morning. Most of these people don’t have the luxury of staying inside and working remotely—without their bravery, much of what many of us rely on would come to a screeching halt.
Research has proven that gut health is overall health – when the gut is in good shape, we’re better prepared to fight harmful pathogens that come our way. As a company who is passionate about this fact, we believe it’s our duty to arm those at the front lines with the immune-support they need right now.
Giving away one Immunity product for every Jetson product we sell certainly isn’t a good business model and it isn’t one we planned for— we’re essentially using the profit from each sale to fund the cost of the free product we’re sending. But it’s the right thing to do for our customers, our employees and the country’s workers.
At the same time, we are calling on our competitors and peers in the space to do the same thing. We want to ignite a national—hopefully even global—campaign of paying our good fortune forward. So you’re up Garden of Life, Dr. Jarrow, The Nue Co., Hum Nutrition, Seed and anyone else who makes products that boost immune function. Heck, most of those companies can probably donate more in product than our current market valuation (and might even get credit for this campaign!). At Jetson, all we want is to do our small part in kicking Corona back to where it belongs: in our hands, on a beach, with a lime.
Head to www.wearejetson.com to buy one and give one.
C’mon America, we’ve got this. Let’s give it our all.